AMD’s partners are already scalping their ‘MSRP’ 9070 and 9070 XT
Published on: 2025-06-20 01:25:52
is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget.
Sure enough, AMD’s exciting Radeon 9070 and 9070 XT graphic card prices, quoted at $550/$600, are looking too good to be true. Newegg, Overclockers UK, and even Micro Center are among the outlets that have now quietly raised the prices on the supposedly entry-level MSRP models of these graphics cards by $50-$130. Last Thursday, AMD wouldn’t deny reports that its partners are explicitly allowed to rapidly increase those prices beyond MSRP, and a week later, that’s already coming to pass.
While it’s true that board partners like ASRock, Gigabyte, PowerColor, Sapphire, and XFX generally charge more for cards with fancier cooling solutions, those aren’t the cards we’re talking about today. We’ve been tracking prices on ten specific models of the AMD 9070 and AMD 9070 XT that were originally introduced at their $550 and $600 MSRPs.
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