Players tend to like games that give them rewards, Almedia study shows

Players who receive rewards for playing or downloading a game tend to feel more positively towards the game and are more likely to recommend it, according to a study conducted by user acquisition company Almedia. This is especially true, according to the study’s findings, if the reward in question has tangible value outside of the game, such as cash or gift cards. Users are 76% more likely to recommend a game from which the player has received such a reward. The study defines “real-world rewards” as items with tangible value outside of the game, such as cash or gift cards. “In-game rewards” are virtual items with value in the game’s economy. Almedia’s study — the second part of one on rewards — was conducted by Atomik Research using 2,003 mobile gamers in the US and UK. 50% had received real-world rewards for playing games, while the other 50% had received in-game rewards. It’s worth noting that the study didn’t offer any data on gamers who’d received no rewards for playing. Out of t ... Read full article.