Retailer's RTX 5080 competition lets three "winners" buy the card at MSRP

WTF?! In a perfect illustration of the state of the RTX 5000 launch, AIB partner Colorful has teamed up with an Indian retailer for an RTX 5080 competition. But the three winners don't actually receive a free card; they get the opportunity to buy it at MSRP. The EliteHubs x Colorful RTX 5080 campaign initially appears to be offering a free high-end Blackwell card. The fact that there will be only three "winners" of the competition further suggests this is the case. However, what it is really offering is the chance to buy a Colorful RTX 5080 Ultra OC at its Indian MSRP of Rs. 1,10,000 ($1,263) Checking other online stores in India shows all the Colorful RTX 5080 Ultra OC models are priced above that MSRP. This is a higher-end third-party card, admittedly, so it appears participants are getting the chance to buy it at a slightly cheaper price than usual. Still, most people expect competitions to have actual prizes, and the fact there will be only three winners is a bit comical. It's ... Read full article.