Snapchat's New AI Video Filters Add Foxes and Flowers

We're long gone from the days when the most popular Snapchat filters were the simple, adorable puppy dog face and the iconic early 2010s rainbow-vomiter. Much like other social media companies, Snapchat is diving deeper into AI and releasing new generative AI-powered video lenses for its premium users, parent company Snap said Wednesday. The announcement of the new filters isn't what's noteworthy, since any aspiring developer can use Snapchat's Lens Studio to create and share AR filters. What's interesting is that these new lenses are powered by Snap's own in-house generative AI video models. Rather than augmenting something that already exists, like many filters do, the lenses are using generative AI to add completely new objects to your videos and animate those objects. Three new AI filters are available now as part of the launch: a raccoon filter and fox filter (which create and add animals to your shot) and a spring flowers filter, which is a zoom-out feature that reveals a bouqu ... Read full article.