Apple’s next best move could be an in-person WWDC keynote

Apple’s software and AI divisions have had a riveting past week. After Apple officially delayed key Siri upgrades to an unspecified date in “the coming year,” the person who broke that news, John Gruber, wrote a scathing criticism of Apple titled, “Something Is Rotten in the State of Cupertino.” Some have called on Apple to issue a public apology. Whether it should or not, here’s another idea: it’s time to bring back the in-person WWDC keynote. The pros and cons of live and pre-recorded keynotes There has never been a better time for Apple to make WWDC’s keynote live and in person again. Pre-2020, every Apple keynote was live and in person. But COVID forced the company to go a different direction—and it stuck. These days, Apple releases highly polished, pre-recorded videos for its product launches and the WWDC keynote. There are advantages and disadvantages to both approaches. Generally, pre-recorded videos offer higher production values and can be shorter thanks to tighter cuts, ... Read full article.