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Google wants Gemini to get to know you better

Published on: 2025-06-17 12:00:00

In the AI chatbot wars, Google thinks the key to retaining users is serving up content they can’t get elsewhere, like answers shaped by their internet habits. On Thursday, the company announced Gemini with personalization, a new “experimental capability” for its Gemini chatbot apps that lets Gemini draw on other Google apps and services to deliver customized responses. Gemini with personalization can tap a user’s activities and preferences across Google’s product ecosystem to deliver tailored answers to queries, according to Gemini product director Dave Citron. “These updates are all designed to make Gemini feel less like a tool and more like a natural extension of you, anticipating your needs with truly personalized assistance,” Citron wrote in a blog post provided to TechCrunch. “Early testers have found Gemini with personalization helpful for brainstorming and getting personalized recommendations.” Image Credits:Google Gemini with personalization, which will integrate with Googl ... Read full article.