Custom PC builder explains why its RTX 5090 builds cost $5,000+: "We're getting scalped!"

A hot potato: Remember during the chip crisis when people were so desperate for graphics cards that they were buying prebuilds just for the GPUs? The complete lack of RTX 5000 stock has led some gamers to once again consider this extreme measure, but one desktop vendor has warned, "we're getting scalped," meaning custom RTX 5090 builds are priced at $5,000 or more. Jese Martinez, CEO of custom PC builder PowerGPU, posted a video on X explaining that the company is facing the same problems with securing RTX 5090 cards as everyone else. The RTX 5090 has an MSRP of $1,999, but finding one at that price (or in stock at retailers) right now is an impossibility. Martinez says system integrators like PowerGPU are facing the same issues. The CEO says it took two to three weeks after launch for PowerGPU to receive the first batch of RTX 5090 cards. Now, he says the company is "getting scalped, literally." Martinez says PowerGPU is being offered RTX 5090s anywhere from $3,050 to $3,100, whic ... Read full article.