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3 reasons why Apple Watch's popularity is dropping and what's taking its place

Published on: 2025-06-16 17:58:00

ZDNET The smartwatch market just experienced its first-ever decline, according to a recent report by Counterpoint. The report says 7% fewer smartwatches were shipped in 2024 than in 2023, and Apple's dwindling popularity might be to blame. Also: The Apple Watch Series 10 is on sale for its lowest price ever at every major retailer According to Counterpoint, tighter competition and weaker upgrade cycles fueled a 19% decline in Apple Watch's shipment rate during that period. "Apple Watch witnessed a decline in momentum on its 10th anniversary, despite the launch of the S10 series. The biggest driver of the decline was North America, where the absence of the Ultra 3 and minimal feature upgrades in the S10 lineup led consumers to hold back purchases," Senior Research Analyst Anshika Jain said in the Counterpoint report. Also: Apple Watch Series 10 vs. Apple Watch Series 9: Should you upgrade to the latest model? There are several reasons why Apple's smart wearable has seemingly lost ... Read full article.