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James Bond's Move to Amazon Could Be a Good Thing

Published on: 2025-07-12 19:03:00

By now, you've probably heard that Amazon gained creative control of the James Bond franchise in a new joint venture with longtime rights holders Barbara Broccoli and Michael G. Wilson, who've decided to step back. As soon as the news hit, reactions that ranged from shock to curiosity to all-out fury cropped up on the internet. In short, all of the fandom ain't happy. Look, I get it. James Bond has surpassed the constraints of a straightforward spy narrative. He's the one who charted the course and ushered in the genre's modern era on the big screen. And that's where he's endured for the past six decades. Thanks to the Broccoli family's control over the franchise, 007 has sidestepped the trappings that have come with big corporations mining iconic IP for any number of potential projects -- whether prequels or spinoffs. It's easy to be angry about the news. But what if this deal is a good thing? The future of James Bond is anyone's guess. Will this be the latest intellectual property ... Read full article.