We’re now getting towards the business end of the FIFA Club World Cup 2025™, with the semi-final stage imminent: Just four teams remaining, one of whom will leave the tournament with the trophy and the accolades. It’s been a wildly entertaining and action-packed series of games on the pitch, backed by cutting-edge technology off it.
Hisense, a leading brand in global consumer electronics and home appliances, is showcasing its AI leadership at the FIFA Club World Cup 2025™ with the bold pitch-side message “AI YOUR LIFE,” reflecting the brand’s vision of human-centric innovation through intelligent technology, elevating the experience and the emotion of watching sport, even if you’re not at the game.
This message comes to life across every touchpoint—from the AI technologies powering its flagship products, to immersive offline activations at the stadium, and next-gen viewing experiences at home. Together, these dimensions reflect Hisense’s 360° vision of intelligent living, where innovation enhances not just how we watch, but how we live.
AI-Driven Innovation: Elevating Entertainment and Everyday Life
At the heart of Hisense’s innovation lies its AI-powered technology, which forms the foundation of a smarter, more seamless lifestyle—from watching matches to managing daily routines.
As one of the earliest consumer tech brands to explore AI, Hisense is integrating intelligent features across its product portfolio. Today, at the core of Hisense’s intelligent ecosystem is the Hi-View AI Engine X—its most powerful AI processor yet. Powered by deep neural networks, it learns and adapts like a human brain, optimizing picture and sound across all content, from fast-paced sports to cinematic films and immersive gaming.
Driving the next generation of ULED AI TVs, Hi-View AI Engine X powers four key pillars: AI Picture for lifelike contrast, color, and motion; AI Sound for adaptive clarity and immersive acoustics; AI Scenario for automatic mode switching; and AI Energy for top performance with greater efficiency. Together, they create a more immersive, intelligent way to enjoy every match, goal, and moment on screen.
The innovative features don’t stop there though, because they extend to smart home appliances too. Hisense offers a laundry machine with AI-powered washing care that ensures fabric-friendly solutions for each pile of washing, as well as a PureFlat refrigerator with a 21-inch smart screen attached. This screen enables users to manage fridge contents, get recipe suggestions, check food expiration dates, and control other smart home devices.
Speaking of the smart home, Hisense also offers its ConnectLife platform across all of its various devices and models, creating a network that works without fuss and without any effort on the part of users. Daily tasks and sustainability goals can be more easily reached, with touch inputs and voice commands both supported.
Bringing Innovation to the Stadium: Connecting Fans and Technology
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