The State of the GPU: All Fake MSRPs?

Well… the GPU market is pretty messed up at the moment. No stock of the cards people actually want to buy, inflated prices when models do become available, and plenty of allegations of fake MSRPs. So what on earth is going on? Why are prices so high? Do GeForce RTX 50 and Radeon RX 9000 series GPUs actually have fake MSRPs? Where do things stand right now? That's exactly what we'll be exploring in this GPU pricing update. As a quick recap on the current state of the market: There have been six new graphics card releases so far in 2025 – four from Nvidia and two from AMD. Nvidia's new RTX 50 GPUs launched with announced prices ranging from $550 to $2,000, but upon release, these cards were extremely scarce, often completely unavailable at MSRP and typically priced at least 20% higher – selling out even at that inflated price. AMD launched two new Radeon models at $550 and $600, and while their supply was stronger than Nvidia's at launch, MSRP models were still limited. The average pr ... Read full article.