Implications of Global Privacy Control

This isn't the first time that a tracking prevention mechanism has reached the W3C and been implemented by browsers. In 2009 the Do Not Track (DNT) header was created as a way for web users to express their tracking preferences. While it was widely implemented in browsers, it had a low adoption rate with websites. The main problem with DNT was the lack of legal and regulatory backing it received. Website owners could decide if they'd observe the DNT signal and there were no legal repercussions if they chose not to. This is where GPC is different. At the time of writing, the Attorney General for California has recommended observation of GPC to comply with CCPA. There are also intentions to work with the European Union's GDPR: The GPC signal will be intended to communicate a Do Not Sell request from a global privacy control, as per CCPA-REGULATIONS §999.315 for that browser or device, or, if known, the consumer. Under the GDPR, the intent of the GPC signal is to convey a general reque ... Read full article.