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Horizon Actor Ashly Burch Speaks on Sony’s AI Aloy Video

Published on: 2025-07-09 06:25:22

You may have seen a video earlier this week of Aloy, protagonist of PlayStation’s Horizon franchise, recreated with generative AI in a leaked Sony test demo. The video spurred a whirlwind of emotions from players and developers, in part because the Aloy bot has a robotic voice found in text-to-speech programs, rather than that of her longtime human voice actor, Ashly Burch. Despite not having her facial or voice data used for the bot, and Guerrilla telling her ahead of time that this wasn’t for anything actively in development, Burch admitted to feeling “worried about game performance as an art form.” In the video below, she touches on voice actors’ current fight for AI-related rights to voice acting, such as getting to consent to developers using replicas of their performances, and to know what those replicas are being used for. Sony’s leaked video featured the genAI Aloy answering questions from Sony Interactive’s software engineering director Sharwan Raghiebardajal. Upon booting u ... Read full article.