Amazon’s new hardware strategy sounds an awful lot like Apple’s

Amazon recently introduced Alexa+, its big AI upgrade to the popular assistant. But there’s a hardware transformation in the works too, per a new report, and it sounds a lot like Amazon’s upcoming devices will follow the Apple playbook. ‘There won’t be a corner cut’ with new Amazon devices Today at Bloomberg, Mark Gurman reported on Amazon’s plan to transform its hardware division. Joining Alexa+ as a new era for Amazon software, devices chief Panos Panay is planning a new era for hardware too. Panay is pledging to reengineer Amazon’s hardware, from the gadgets’ silicon guts to the design and materials. Whether they fall into the “entry, core or signature” tier, he said, they’ll get the same care and attention. The speakers will sound better, battery life will improve, and the devices will boast the best security available, Panay said. “I want perfection in every single product that we ship — period,” he told Bloomberg News, while providing few specifics. “There won’t be a corner c ... Read full article.