Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of the so-called “Google tax” has made the South Asian market more attractive to global tech firms selling online ads.
In March, the Indian government scrapped its 6% levy on digital advertisements, effective in April, as a move to address some of the trade concerns raised by the Trump administration.
The United States Trade Representative had criticized the levy by calling it “discriminatory and unreasonable,” as domestic companies were exempt. Its repeal would ease costs for tech giants, including Google, Meta, and Amazon.
On Thursday, Google hosted the local version of its Marketing Live event to debut its AI-powered tools for Indian marketers.
One of the tools is “Generated for You”, available within Product Studio, that identifies relevant content opportunities across shopping catalogs and pre-generates images and videos via AI that merchants can save or publish across Google platforms. Another tool is an opt-in feature called Smart Bidding Exploration in search campaigns, which is built on existing Smart Bidding and uses AI to find newer, qualified leads that merchants wouldn’t have captured or bid on typically.
Plus, Google introduced new agentic capabilities in Google Ads and Analytics.
Agentic capabilities in Google Analytics Image Credits:Google
“These agentic tools can learn from advertising inputs, including datasets, landing pages, assets, and real-time campaign performance, to take the guesswork out of achieving business goals,” Dan Taylor, Vice President for Global Ads at Google, said at a virtual media roundtable.
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Google brought AI Max for Search Campaigns, which aims to enhance search ad campaign performance by identifying more relevant and high-performing search queries by learning from brands’ landing pages, their existing ads, and existing keyword lists.
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