Sensor Tower acquires gaming data company Video Game Insights

Marketing insights company Sensor Tower announced today that it acquired Video Game Insights (VGI), a data and market research company. VGI brings its expertise on both PC and console platforms to join with Sensor Tower’s existing data on the mobile gaming scene. VGI will continue to operate as Video Game Insights by Sensor Tower, and all VGI employees will be integrated into the Sensor Tower’s team. Video Game Insight’s primary data set on the industry has been on Steam, Valve’s PC gaming platform — data including game sales and trends in user behavior. VGI also expanded this year to provide similar data on Xbox and PlayStation. Sensor Tower and VGI combined can offer publishers insights into the gaming market across mobile, PC and console, according to both companies. Oliver Yeh, Sensor Tower’s CEO told GamesBeat in an interview that the acquisition brings in data that better represents the expansive ecosystem of the video game industry. “This expanded dataset unlocks cross-platfor ... Read full article.