WhatsApp will soon limit number of broadcast messages users and businesses can send

Chat platform WhatsApp said today that it will limit the number of broadcast messages individual users and businesses can send to curb spam on the app. In the coming weeks, the company will start testing limits on individual broadcast messages. Under these limits, WhatsApp will put a monthly limit on the number of broadcasts. While there will be moving limits during the test, one example Meta gave was allowing 30 messages per month. Meta said that if individual users want to send more messages to a large number of people, they could use Status updates or channels. The company is also thinking about putting similar guardrails around broadcast messages from business accounts. Until now, WhatsApp Business accounts could send free and unlimited broadcast messages, but the company will soon introduce a paid version of the feature with some additional tools. In the coming months, Meta will test new customized broadcast messages for product updates or holiday sales. Plus, Business account ... Read full article.