Pebble, the Original Smartwatch, Has a Colorful New Successor

Months after announcing a plan to bring the Pebble back, Eric Migicovsky’s new company, Core Devices, is showing off specs and images and opening up pre-orders. Eric Migicovsky, founder of Pebble, still wears the eponymous smartwatch he created back in 2013. Launched as a Kickstarter campaign, Pebble developed an audience of loyal enthusiasts. The company made smartwatches for a niche of people who traded features like health tracking, color touchscreens, and luxury materials for something more affordable with a black-and-white display and physical buttons that could last for days instead of hours. An open SDK allowed developers to make all sorts of apps not allowed on other smartwatch platforms. But Pebble eventually collapsed after the company, as Migicovsky said in an interview, “lost the core vision of what made a Pebble a Pebble” and found itself “kind of flipping around in the wind, reacting to what we thought the market was calling for.” Pebble shut down in 2016 and sold its a ... Read full article.