Email marketing is back and big social is panicking - everything you need to know

MirageC/Getty Images Storytime! 😄 There I was, many, many, many moons ago, struggling to make Facebook ads work. I would complain to anyone who would listen that I couldn't get these ads to work, and my customer acquisition cost was through the roof. Also: The billion-dollar AI company no one is talking about - and why you should care Then, I heard what could only be described as an angel say, "Have you tried email marketing?" My guardian angel taught me the importance of collecting the lead and nurturing prospects before making the sales pitch. Like a total newbie, I said, "Email doesn't work." (Looking back, this was probably one of the top 10 dumbest things I've ever said.) I got schooled again. "Email marketing does work. You just suck at creating emails." Oof. 😩 Also: This social media shift could be the opportunity you've been waiting for Damaged ego and pride aside, I rolled up my sleeves and tried this email marketing thing. Over the next decade, I learned many thing ... Read full article.