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AMD's GPU market share in Japan hits all-time high of 45%, aims for 70%

Published on: 2025-06-10 14:08:00

In a nutshell: While both Nvidia and AMD are facing supply issues with their latest graphics cards, Team Red seems to be making the most of a bad situation. That's even true in Japan, where AMD's GPU market share has reached an all-time high of 45%. The company "isn't used to selling [so many] graphics cards," said one of its regional executives. AMD's Spring New Product Launch in Akihabara, Tokyo, was attended by board partners including Asrock, Asus, Gigabyte, MSI, PowerColor, and Sapphire, as well as popular influencers. During a roundtable hosted by AMD Japan's Marketing Manager Yoshiaki Sato and Saki Suzuki, the audience asked about the Radeon RX 9070 and 9070 XT shortages and when the issue might be addressed. The board partners said that although they wanted to sell more RDNA 4 graphics cards, they lacked the production capacity to meet the huge demand, at which point Sato said AMD isn't used to selling so many cards. Sato then revealed that AMD's market share in Japan had r ... Read full article.