Agentic AI startup AMT aims to be ‘Google Adwords for influencers,’ raises seed round

Booking an ad campaign with social media influencers is currently not exactly easy. For starters, influencers’ approaches to marketing can be unconventional, and there’s no standard way to engage with them. On the other side, marketing agencies that employ hosts of people to book and track brand campaigns are limited by how many influencers they can engage at any one time. Put simply, the creator marketing ecosystem is being held back in many ways by the old-world ad/marketing agency model. Wouldn’t it be easier if an AI chatbot could do all the heavy lifting, interacting naturally with an influencer via a platform that’s able to scale across hundreds of ad campaigns? That’s the idea behind the company Agentic Marketing Technologies (AMT), which has raised $3.5 million in a seed funding round led by San Francisco-based VC NFX. AMT works by getting its AI agent, dubbed Lyra, to talk to influencers using natural language, helping with tasks like booking campaigns, tracking results, ma ... Read full article.