We need to talk about the F word (‘friction’ in enterprise, that is)

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Today, everything is frictionless. Whether you’re parking your car, selling your home, hitting the drive-thru or drying your hair, there’s a company promising to save you time and eliminate any hassle you might encounter. Frictionlessness is the final form of the American cult of convenience —the culmination of an ongoing effort to satisfy consumers’ desire for faster, easier and more complete satisfaction. In the digital era, frictionlessness is also a growth driver: The easier it becomes to use a product or service, the faster companies can grow their user base and extract value. Frictionless product design, global consent tools, digital wallets and unified logins powered by giants like Facebook and Google let companies expand and sell without making users complete forms, wade through privacy boilerplate or even enter payment details. It’s easy to see why ... Read full article.