With the iPhone 17 line, Apple could finally please these two very different kinds of users
Published on: 2025-06-09 21:26:11
Apple’s iPhone 17 lineup will introduce one major new model: the ultra-thin iPhone 17 Air. Thanks to this new option, and some changes to the 17 Pro line, the company could finally please two very different kinds of users.
A tale of two iPhone 17 customers
This fall, Apple is expected to launch the following four iPhones:
iPhone 17
iPhone 17 Air
iPhone 17 Pro
iPhone 17 Pro Max
There’s a chance the Pro Max could get rebranded as Ultra, but let’s just assume Apple sticks with the Pro Max name.
Even though there’s technically only one new model being introduced, the 17 Air combined with updates to the Pro line means Apple has options for users with very opposite preferences.
If you want an ultra-thin, futuristic, eye-catching new iPhone, the iPhone 17 Air will be perfect for you.
To be clear, it won’t have all the best features—there’s only one rear camera, battery life won’t quite be as strong, and it has a slightly less powerful processor.
But if slim, light, and brand new is
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