The Business of Phish (2013)

Over the past four years, the rock band Phish has generated over $120 million in ticket sales, handily surpassing more well known artists like Radiohead, The Black Keys, and One Direction. Since their start 30 years ago, Phish has consistently been one of the most popular and lucrative touring acts in America, generating well over a quarter billion dollars in ticket sales. Yet, by other measures, the band isn’t popular at all. Only one of their original albums has ever made the Billboard top 10 rankings. None of their 883 songs has ever become a popular hit on the radio. They’ve made only one music video to promote a song, and it was mocked mercilessly by Beavis and Butthead on MTV. If the traditional band business model is to generate hype through the media and radio airplay, and then monetize that hype through album sales and tours, Phish doesn’t fit the model at all. For a band of their stature, their album sales are miniscule and radio airplay non-existent. And so when the “music ... Read full article.