Adobe's new experiment turns app user journeys into real-time maps

Sneaks at Adobe Summit '24 Sabrina Ortiz/ZDNET Every year during Adobe Summit, the company gives the public a sneak peek into its latest experimental innovations, with 40% making it to actual rollout historically. Even though the full Sneaks session isn't slated until tonight, Adobe shared one experiment with ZDNET ahead of time, and it is a game changer for marketers and brands alike. Also: Adobe reveals 10 purpose-built AI agents - here's what they can do for your business Project Panorama's map Project Panorama helps brands make sense of user interactions on mobile applications. This task is typically challenging because of all the different elements found in apps, such as screens, offers, and messages. Instead, Project Panorama would offer a map that brands can use to visualize the user's journey. Also: Adobe's new AI feature lets you edit stock images on the fly - no Photoshop needed The map would update in real time, track performance metrics and user behavior, and outline ... Read full article.