Netflix CEO doesn’t really know why Apple TV+ exists

Netflix’s co-CEO Ted Sarandos will next be seen in a cameo appearance on an Apple TV+ show, The Studio. Ahead of that debut though, in a new interview Sarandos was asked his thoughts about Apple’s streamer as a competitor to Netflix. His answer? “I don’t understand it.” Sarandos doesn’t understand Apple TV+ except as ‘a marketing play’ Variety just published an extensive interview with Ted Sarandos covering Netflix’s 2025 lineup, deals with creators, and much more. At one point, interviewers Matt Donnelly and Ramin Setoodeh asked Sarandos his views on Netflix’s competitors. They discuss Prime Video, Max, and also Apple TV+. When asked about Apple’s streamer, here’s what Sarandos said: I don’t understand it beyond a marketing play, but they’re really smart people. Maybe they see something we don’t. I find Sarandos’ seemingly candid response especially interesting. By saying, “Maybe they see something we don’t,” he appears to be expressing genuine confusion about why Apple would ... Read full article.