TikTok to start pushing Amber Alerts to users’ For You feeds

TikTok is partnering with the National Center for Missing & Exploited Children (NCMEC) to bring real-time Amber Alerts directly to users’ For You feeds in the United States, the company announced on Thursday. With this new feature, if an Amber Alert is activated by law enforcement and you are in the designated search area, the alert will now appear in your For You feed. A spokesperson for the company told TechCrunch that TikTok identifies whether users are within a specific search through their device’s IP address. The alert will include key details that are available in standard Amber Alerts, such as the child’s photo, description, last known location, and any other critical information that could aid in the search. TikTok says the nationwide launch of Amber Alerts follows a pilot in Texas, where Amber Alerts on TikTok were viewed over 20 million times, and led to 2.5 million visits to NCMEC’s website between August and December 2024. Image Credits:TikTok The company says it’s al ... Read full article.