Discord announces mobile ad format to broaden game ad opportunities

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for advertisers while maintaining Discord’s commitment to user-first, reward-focused advertising experiences. The initial pilot for Video Quests on Mobile will launch in June 2025, offering advertisers a prime opportunity to showcase trailers, make impactful announcements, and highlight premium content to Discord’s player community. Other media have reported that Discord is in talks to go public and so it makes sense that the company is looking for ways to improve monetization. Earlier this week at the Game Developers Conference, Discord announced its social SDK to improve engagement with users. “Expanding our advertising platform to mobile is an obvious, natural evolution in our strategy. Our mission is to create the most authentic, player-centric advertising platform in the galaxy. This ... Read full article.