Adapty releases a web-based solution for app makers to earn money outside app stores

Over the last few years, developers have increasingly complained about paying fees to Apple or Google for App Store or Play Store distributions. App makers have often said that both companies make it difficult for them to earn money outside of their systems. New York-based app revenue management platform Adapty wants to change that with its new offering called FunnelFox, which helps acquire customers through websites or web apps. The idea behind FunnelFox is simple: it helps app makers create quizzes or experiences on the web to acquire or onboard customers. And once the customer pays, they get a link to download the app. This way, the app makers don’t have to pay up to 30% of the app store tax. “A year ago, I had a chat with our top customers of the revenue tracking product and realized that they acquire a big chunk of customers through the web by building acquisition funnels internally. We thought that this is a big opportunity and decided to build FunnelFox to make web funnels eas ... Read full article.