Netflix’s CEO talks Apple TV, Amazon, and the NFL
Published on: 2025-06-07 13:37:49
is a news writer fond of the electric vehicle lifestyle and things that plug in via USB-C. He spent over 15 years in IT support before joining The Verge.
It’s not every day you see a tech executive lightly dunk on their competitors, but this week, Netflix’s co-CEO Ted Sarandos was feeling a little bold. In an interview with Variety, Sarandos touched on the Max versus HBO name change, sized up Prime Video as a competitor, and expressed confusion over Apple TV Plus, a platform he’s about to have a small acting role in on the Seth Rogen series The Studio.
When it comes to Apple TV Plus, Sarandos said he didn’t get the strategy. “I don’t understand it beyond a marketing play, but they’re really smart people. Maybe they see something we don’t.” In some ways, he’s right about it being a marketing play. Apple’s streaming platform has put a friendlier face on its “services” bottom line, which was previously defined largely by its tax on in-app purchases.
But Sarandos reserved a bigger confu
... Read full article.