Apple has two big aces up its sleeve to rise above AI struggles

One of the biggest narratives currently going around about Apple is the company’s AI struggles. But while those struggles are very real, Apple has two big aces up its sleeve that should minimize the damage from ‘new Siri’ shipping late, and propel the company into a bright future. Those two things: innovations in Apple’s upcoming hardware and software. AI matters, but Apple’s core business is still driven more by other things Apple’s bread and butter has long been the integration of hardware, software, and services to create great products. Those products then tend to sell in very large quantities, and make Apple extremely successful. AI is obviously becoming increasingly important for every tech player. It’s important to Apple’s core business of selling products. But, I would argue, it’s not yet that important to Apple’s business. I suspect that for the average person in the market for a new smartphone, tablet, or laptop, AI is still not nearly at the top of their priority list. ... Read full article.