Bluesky makes it easier for publishers to track referrals

Social network Bluesky, an open source X rival, has made a change that will allow publishers to better track the referral traffic originating from posts on its platform. According to a comment from Bluesky employee Emily Liu, the company is now sending referral traffic through Bluesky’s “go” subdomain to make it easier for publishers to track when visitors to their site came by way of a link shared on the social network. When you click on a link shared on Bluesky, you’ll notice that it briefly displays as a “go.bsky.app” URL before landing you on the publisher’s own domain. This allows publishers’ analytics systems to determine that the visitor came from Bluesky. Liu notes in a post on Bluesky that the change came about because newsrooms were seeing engagement from likes and reposts in the app but had a harder time determining how that was translating into “actual website traffic.” Publishers are an important demographic for Bluesky to attract, especially if it aims to become a sour ... Read full article.