Threads adds new features to highlight topics and limit replies

Meta’s social network Threads, an X competitor with more than 320 million monthly active users, is now rolling out new features related to topics, reply controls, and video playback in the app, among other things. It’s also making political content suggestions more personalized to the user, the company says. Combined, the features aim to make the app more relevant to users and keep them engaged with the network’s content, at a time when X is no longer the only competitor Threads faces. Today, Meta faces the rise of alternative networks like Bluesky, which now has over 33 million users and a platform that’s inspiring rivals to Instagram, as well. To help Threads users better connect, users will now be able to add up to 10 topics they’re interested in to their profile on the social network. Tapping on those topics will then show you related posts, which makes it easier to engage with others on the social network who share your same interests. The company began testing the feature to a ... Read full article.