ESA launches a major accessibility initiative at GDC
Published on: 2025-06-06 17:15:00
The Entertainment Software Association introduced the Accessible Games Initiative to provide
players with information about accessibility features in video games.
Founding members Electronic Arts, Google, Microsoft, Nintendo of America and Ubisoft are supporting the cross-industry effort to provide consumers with clear information about the accessibility features available in video games.
The Accessible Games Initiative was announced at the Game Developers Conference (GDC) by the ESA and representatives from the five founding member companies. It’s relatively rare for the game industry to pull together over a united cause, but accessibility has been on the radar for a while. Microsoft launched the Xbox Adaptive Controller for players with limited mobility in 2018. It also launched a superb Super Bowl commercial with the message, “When everybody plays, we all win.”
The primary purpose of the new Accessible Games Initiative is to help provide clear information about whether a specifi
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