Apple’s new shake-up proves Siri’s now being taken seriously, here’s why

Apple is making a big change to Siri’s leadership within the company. Per Mark Gurman, former Vision Pro head Mike Rockwell will now be in charge. While this might seem like an odd fit, the best part of the move may actually have little to do with Rockwell specifically, and more what it says about Apple’s priorities. Mike Rockwell’s Vision Pro experience doesn’t make him a natural Siri choice My biggest initial reaction to today’s news was likely the same one you had: surprise at Mike Rockwell being the newly chosen Siri head. Yes, Apple really is trusting the Vision Pro guy with the future of Siri. Rockwell has led Apple’s ‘Vision Products Group’ for years, with no AI background to speak of. Despite that, there are some encouraging tidbits in Gurman’s report about Rockwell’s qualifications. For example, “When developing the Vision Pro, Rockwell believed that Siri could be a central way to control the $3,499 device.” Also: Rockwell hasn’t been shy about criticizing Siri, accordin ... Read full article.