Apple hit with lawsuit over ‘false advertising’ of Apple Intelligence features

Apple continues to face the fallout from its decision to delay the “more personalized Siri” that it first announced last summer as part of Apple Intelligence. Axios reports that Apple is facing a federal lawsuit alleging that its “promotion of now-delayed Apple Intelligence features constituted false advertising and unfair competition.” Apple Intelligence lawsuit Apple Intelligence has played a key role in Apple’s marketing of the iPhone 16. The company has run ads promoting features including Image Playground, Genmoji, and Siri with personal context. After its decision to delay the feature, Apple pulled its ad promoting the more personalized Siri from YouTube. It also added new disclaimers to its website about the availability of the feature. The plaintiffs in the lawsuit note that Apple’s ads “saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone’s releas ... Read full article.