Apple shuffles AI executive ranks in bid to turn around Siri

The need to rescue Siri is especially urgent. The company has struggled to release new features that were announced last June, including the ability to tap into a user’s data to fulfill queries. Despite the technology not being ready, Apple advertised the enhancements for months on TV in order to sell the iPhone 16. Following development snags, the company further delayed the features earlier this month. Rockwell is currently the vice president in charge of the Vision Products Group, or VPG, the division that developed Apple’s headset. As part of the changes, he’ll be leaving that team, though the Vision Pro software groups will follow him to Federighi’s software engineering group. The hardware team will remain under John Ternus and report to Paul Meade, a hardware engineering executive who worked on the Vision Pro. The moves underscore the plight facing Apple: Its AI technology is severely lagging industry rivals, and the company has shown little sign of catching up. The Apple Intel ... Read full article.