Meta announced on Monday that it will take additional measures to crack down on accounts sharing “unoriginal” content to Facebook, meaning those that repeatedly reuse someone else’s text, photos, or videos. This year, Meta has already taken down around 10 million profiles that were impersonating large content producers, it said.
Plus, it has taken action against 500,000 accounts that were engaged in “spammy behavior or fake engagement.” Those actions have included things like demoting the accounts’ comments and reducing the distribution of their content to prevent the accounts from monetizing.
The update from Meta follows only days after YouTube said it was also clarifying its policy around unoriginal content, including mass-produced and repetitive videos — things that have become easier to generate with the help of AI technology.
Like YouTube, Meta says it won’t penalize users who are engaging with other people’s content, doing things like making reaction videos, joining a trend, or adding their own takes. Instead, Meta’s focus is on the reposting of others’ content, either on spam accounts or those that pretend to belong to the original creator.
Accounts that abuse the system by repeatedly reusing someone else’s content will lose access to Facebook monetization programs for a period of time and see reduced distribution of their posts, the company said. When Facebook detects duplicate videos, it will also reduce the distribution of the copies to ensure the original creator gets the views and credit.
In addition, the company said it’s testing a system that adds links on duplicate videos that point viewers to the original content.
Image Credits:Meta
The update arrives as Meta weathers criticism from users across its platforms, including Instagram, about erroneous, over-enforcement of its policies through automated means. A petition with nearly 30,000 signatures asks Meta to fix the issue with wrongfully disabled accounts and its lack of human support, which has users feeling abandoned and has hurt many small businesses. Meta has not yet publicly addressed the issue, despite attention from press and other high-profile creators.
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While Meta’s newest crackdown is focused more on accounts that steal others’ content for profit, issues around unoriginal content are growing.
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