Apple One is a great subscription bundle, but it neglects one key audience

Apple introduced Apple One in 2020, providing an easy way for avid Apple users to subscribe to multiple services at once, and get a nice bundle discount for doing so. It offers three tiers, and its remained that way since it launched. However, I think Apple would benefit greatly from offering a fourth tier, capturing a key demographic. Apple One tiers Currently, Apple One offers three tiers: Individual, Family, and Premier. Individual comes in at $19.95/month, offering Apple Music, Apple Arcade, Apple TV+, and 50GB of iCloud+ storage. Family comes in at $26.95/month, bumping up your iCloud+ storage to 200GB, and enabling family sharing for all of your services. Last but not least, Premier comes in at $37.95/month, giving users access to Apple Fitness+ and Apple News+, as well as a full 2TB of iCloud+ storage. This system is mostly fine, and I don’t really have any complaints with the three tiers as they exist today. All that said, I think there’s great opportunity to introduce a fo ... Read full article.