To Truly Fix Siri, Apple May Have to Backtrack on One Key Thing—Privacy

Still, Apple was entranced by the possibilities, as was then-CEO Steve Jobs. “​​This was Steve's last deal,” Siri cofounder Tom Gruber told WIRED. “He was personally involved in all stages of the deal, negotiating the deal and following through, making sure that we were successful at Apple after they bought us.” However, other Apple execs who were around at the time paint the picture of a very flawed digital assistant that was never really up to the job that Apple sold us. Early Siri worked, but only within highly limited functional silos. “What we acquired was a demo that would work great for a couple of people but wouldn’t scale to our user base … there was a lot of smoke and mirrors behind the original Siri implementation,” former Apple exec Richard Williamson told the Computer History Museum in a 2017 interview so long it involves costume changes. “This notion of AI? It wasn’t AI … it was a hot mess,” Williamson said. "It’s super easy to trick Siri. There’s no NLP [natural langu ... Read full article.