Apple’s recent executive shake-up has me optimistic about the future of Siri

On Thursday, Bloomberg reported that Apple CEO Tim Cook had “lost confidence” in SVP of AI John Giannandrea. In turn, he’ll no longer be in charge of Siri product development, and now Vision Pro head Mike Rockwell will be taking the lead. While pretty much any news for Siri would be good news at this point, I’m optimistic in Mike Rockwell’s ability to turn Siri around. I’ll explain. Rockwell’s past Siri relationship Despite not having an AI background, Mike Rockwell seems to have a strong sense of product, and he certainly isn’t scared of saying what needs to be said. Prior to the debut of Apple Intelligence, Mike Rockwell believed that voice control could be a critical input method for Apple Vision Pro. Despite this belief, he didn’t have much faith in Siri, and even wanted to build an alternative assistant, per a report from The Information: For example, the team building Apple’s mixed-reality headset, including its leader Mike Rockwell, has expressed disappointment in the demon ... Read full article.