The next Made by Google event is coming on Aug. 20, where it's highly likely that the company will reveal its Pixel 10 series of phones. The announcement arrived from Google Wednesday, with a press release and invites for an event in New York.
The event, like previous Made By Google briefings that have taken place in the late summer or fall, is likely to focus on Google's Pixel phones, watches, earbuds and potentially more. It's uncertain what other devices Google might show off during the event, but we may see the company's Android XR Smart Glasses. Like with Google I/O earlier this year, we can expect plenty of focus on AI features that further show off the recently released Android 16.
At the moment, rumors suggest that the Pixel 10 series will be powered by the Google's custom Tensor G5 chip. Unlike past Tensor chips, this one wouldn't be made by Samsung fabrication and instead will be manufactured by TSMC. The move to TSMC means Google can use the fabricator's 3nm process, meaning more transistors can be packed on a single chip for greater power and efficiency.
On the camera side, rumors suggest the base Pixel 10 might get a telephoto senor and the Pixel 10 Pro Fold may have a 50-megapixel Samsung GN8 main camera. At least, in a period of inflationary pressure and tariff fears, insiders have suggested that pricing for Google's Pixel devices will remain the same as last year.
The Made by Google event announcement comes a week after Samsung unveiled the Galaxy Z Fold 7 and Z Flip 7 in New York. Samsung typically unveils its folding phones separately from the Galaxy S line, but Google is expected to unveil the Pixel 10 Pro Fold alongside a standard Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL.
While Google is primarily known as an online search and software company, it's been making hardware for over a decade. In the past, Google would partner with other phone manufacturers, such as HTC and LG, to release its Nexus phones running cleaner versions of its Android operating system. With the launch of the Pixel series of devices starting in 2016, Google brought production in-house, giving the company greater control. It allowed Google to create its vision of a mobile phone and signal which features its hardware partners should focus on.
The Pixel line hasn't been known for having the highest-end specs, but made up for it with industry-leading cameras and photo processing. While Samsung and Apple control much of the global smartphone market, Pixel has been gaining larger chunks of market share, especially in the North American market.