A plastic Apple Watch SE doesn’t make sense – and Apple may have given up on the idea
Published on: 2025-06-01 21:02:39
A Bloomberg report last year revealed that Apple had been experimenting with the idea of building an Apple Watch SE made of plastic in an effort to cut costs. However, it seems that the company has now given up on changing the material of the entry-level Apple Watch, which, let’s be honest, should always be metal.
The controversial rumored plastic Apple Watch SE
The original report from July 2024 said that Apple wanted to change the aluminum shell of the Apple Watch SE in favor of “hard plastic.” With the change, the company wanted to reduce the production cost of the Apple Watch, which would either help Apple increase its profits or reduce the final price for consumers.
Unsurprisingly, the idea was seen as quite controversial by many people. Some believed that a plastic Apple Watch would look “too cheap,” even by the standards of an “SE” product. On the other hand, some people argue that plastic would be a great material for parents who want to give their children an Apple Watch.
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