Another blow for gamers as Zotac hikes RTX 5090 prices and removes MSRP models

A hot potato: It's another day, another company raising the prices of its already expensive RTX 5090 graphics cards. On this occasion, the culprit is Zotac, which has also removed any flagship cards priced at MSRP from its storefront. As highlighted by a Reddit user, the cheapest RTX 5090 Zotac card on the company's store, the Solid OC, is now $2,700, while the RTX 5090 Amp Extreme Infinity is $3,000. That's an increase of $500 on each card compared to their original prices. Zotac's store no longer lists any RTX 5090 cards at MSRP, either. The company did list a non-OC version for the Solid on the site at Nvidia's recommended $1,999 price, but it appears that the model was pulled after selling just a few units. Zotac isn't alone when it comes to hiking card prices – and removing or increasing the price of MSRP models. It was reported in February that both MSI and Asus had done the same thing, increasing RTX 5080 and RTX 5090 prices by up to $400. Extra tariffs on Chinese goods are ... Read full article.