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You might already have a good idea of which smartphone you want to be your next one. But there are more solid options available now than ever before, making the decision not as cut-and-dry as it used to be. While the decision is a bit easier if you know you want an iPhone, there's even enough variation between those new models that you may have to think about it longer than you anticipated. If you’re an Android person, you have even more options to choose from — including foldables — and more questions to answer before you spend any money.
At Engadget, we review phones regularly and have tested dozens over the years. Whether you’ve had your eye on one of our current top picks, one of Samsung's Galaxy S25 phones, a cheap phone or another device, we’re here to help you decide which is the best phone to buy this year.
Android or iOS?
When you're searching for the best smartphone, it becomes clear that each OS has its pros and cons. Apple’s tight-knit ecosystem makes it super easy to share data between iPhones, iPads and Macs or seamlessly hand-off phone calls or music from one device to another. At the same time, you’re effectively locked in, as services like Apple Messages aren’t available on other platforms.
As for Android, there’s a much wider range of handsets from companies like Google, Samsung, Sony and more. However, Android phones don’t enjoy that same length of software support and often have lower trade-in values. In short, there’s no wrong answer. However, you will want to consider how your phone will fit in with the rest of your devices. So unless you’re really fed up with one OS and willing to learn another, it probably doesn’t make a lot of sense to switch from an iPhone to an Android phone (or vice versa) – especially if everyone else in your household is using the same platform.
Cameras
Since your cell phone often pulls double duty as your primary camera, figuring out what kind of photo tools you want is key. Nowadays, practically every mobile phone can take a great picture in bright light. But if you want a long optical zoom, you’ll probably have to upgrade to a more expensive device.
Cherlynn Low / Engadget
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