Sell yourself, sell your work

Sell yourself, Sell Your Work ... Doing technically brilliant work may be enough for your personal gratification, but you should never think it's enough. If you lock yourself in a room and do the most marvellous work but don't tell anyone, then no one will know, no one will benefit, and the work will be lost. You may have derived personal satisfaction from it, but as far as the wider world is concerned, you may as well not have bothered. For the world to benefit from your work, and therefore for you to benefit fully from your work, you have to make it known. In short, you have to "advertise". I've dealt with any number of technically brilliant people who produce outstanding work. The majority of them never bothered to write down their work and communicate it to others - report writing is too boring, uninteresting, and hard. And irrelevant. Or so they thought. But if you've done great work, if you've produced superb software or fixed a fault with an aeroplane or investigated a problem . ... Read full article.