Amazon Launches an AI Shopping Assistant That Knows What You Like

Amazon is the latest tech company to unveil a new generative AI tool intended to personalize your online experience. In a blog post on Wednesday, Amazon announced a new feature called Interests to help shoppers discover products in its store that match their hobbies and preferences. The company said the AI, for instance, might suggest new football apparel to an NFL fan, golf equipment to an avid golfer or photography gear to someone who loves to take pictures. The tool, which continuously works in the background, is designed to help shoppers cut through the clutter and surface items that best resonate with them. Shoppers can use conversational language — such as "brewing tools and gadgets for coffee lovers" — and the AI will scan Amazon's store for relevant products. The feature will also generate tailored recommendations based on a shoppers' price limits. This is the latest upgrade in a growing lineup of AI advancements from Amazon, including a more conversational Alexa, more AI-ge ... Read full article.