Advertisers Finally Return to X in Effort to Cozy Up to Trump Administration

After Elon Musk bought Twitter and changed its name to X, advertisers left in droves due to the harmful and hateful content that Musk allowed to proliferate on the platform. Nothing has changed about the content—if anything, it’s getting worse—but the brands are coming back, according to Bloomberg, because suddenly their money might purchase them some favor with the Trump administration. Bloomberg, citing data from Emarketer, reported that X is projected to generate $1.31 billion in U.S. advertising sales this year, marking a 17.5% growth from the year prior. Global ad buys are up, too, with X expected to do $2.26 billion in revenue in 2025—a 16.5% uptick. (For what it’s worth, that is still well below the $4.46 billion in ad revenue the company generated in 2021, the last year in which it wasn’t entangled with Musk in any way). The reason for the resurgence of ad sales appears to be tied to Musk’s prominent position in the Trump administration—a fact that can really cut both ways fo ... Read full article.