The Lumon Terminal Pro computer pops up on Apple’s website

The Lumon Terminal Pro — the computer used in Apple TV’s hit series “Severance” — has appeared on Apple’s retail website. When shopping Apple.com, you’ll see the new device, adorned with a red “New” label, when you click to view the available Mac computers Apple has for sale from the top-level navigation. But sorry, “Severance” fans: The Lumon terminal computer isn’t actually for sale. Instead, its appearance on the retail website serves as an advertisement for Apple’s streaming service, Apple TV+, which is available as a free three-month trial with any purchase of a Mac computer. The streaming offering is a part of Apple’s growing services business, which grew by 4% in the most recent quarter to reach $26.34 billion, helping push Apple’s gross margin to the highest on record. Given its pop culture appeal, the Cupertino-based tech giant has been heavily marketing “Severance,” now Apple’s most-watched TV series ever, with a number of official tie-ins, including free e-books on Apple ... Read full article.