Amazon tests renaming Echo smart displays to Alexa

According to images seen by The Verge, Amazon is testing changing the name of its Echo smart speakers and smart displays to Alexa. We saw two separate instances of Amazon.com landing pages displaying the name of the Echo Show 5 smart display as the Alexa Show 5, along with new branding for an Alexa Show 15, Alexa Show 10, Alexa Show 8, and Alexa Spot. Following receiving a tip from a reader who landed on an Echo Show 5 page on Amazon.com where the product had been rebranded Alexa Show 5, The Verge attempted to recreate the discovery. While most attempts led us to pages showing Echo Show 5, one account connected to The Verge surfaced the aforementioned Alexa Show 5 page. A screenshot of an Amazon account associated with The Verge showing a new name for the Echo Show 5. Screenshot The Verge We contacted Amazon about the potential change, and spokesperson Lauren Raemhild said we shouldn’t read too much into this. She said the company is experimenting with how customers search for Echo ... Read full article.